Terms
Valid on discounted and full-priced items on the KIKO Milano Saudi Arabia online store.
When: Week of Friday 27 November 2026, Saudi Arabia
White Friday
Best offers
Top offerHome Box
5% 5% off furniture, décor & kitchen at Home BoxAdded: 9 September 2026No expiry date
Terms
Enter BX15 in the promo code field at checkout. The 5% applies to your order at homeboxstores.com (UAE and KSA stores); any product exclusions are shown by Home Box at checkout.
Top offerNamshi
5% 5% back on your Namshi account, new and returning customersAdded: 28 September 2026No expiry date
Top offerSun & Sand Sports
20% 20% off, capped at AED or SAR 100Added: 28 September 2026No expiry date
Top offerLevel Shoes
10% 10% off the stock Level Shoes buys itselfAdded: 28 September 2026No expiry date
Top offerVogacloset
Up to 80% off Up to 80% off at Vogacloset with the codeAdded: 21 August 2026No expiry date
AliExpress
70% EMEET S600 4K webcam, 70% off with codeAdded: 27 September 2026Expires: 31 December 2026
Vogacloset
Up to 80% off Up to 80% off at Vogacloset with the codeAdded: 21 August 2026No expiry date
Home Box
SAR 629.00SAR 1,819.00−65%
Home Box coupon BX15 — Brooklyn Armchair Fabric Sofa, 65% offAdded: 3 October 2026No expiry date
Home Box
SAR 1,049.00SAR 2,949.00−64%
Home Box coupon BX15 — Giovanni Large and Luxurious Fabric Corner Sofa, 64% offAdded: 3 October 2026No expiry date
Home Box
SAR 629.00SAR 1,719.00−63%
Home Box coupon BX15 — Clarkston Fabric Armchair Sofa, 63% offAdded: 3 October 2026No expiry date
Home Box
SAR 839.00SAR 2,209.00−62%
Home Box coupon BX15 — Fresno 2-Seater Fabric Sofa, 62% offAdded: 3 October 2026No expiry date
Home Box
SAR 649.00SAR 1,699.00−62%
Home Box coupon BX15 — Midtown Marble Top and Solid Wood TV Unit for TVs up to 70 inches, 62% offAdded: 3 October 2026No expiry date
Home Box
SAR 369.00SAR 949.00−61%
Home Box coupon BX15 — Emotion Console, 61% offAdded: 3 October 2026No expiry date
Home Box
SAR 59.00SAR 149.00−60%
Home Box coupon BX15 — Aroma Floor Standing Mirror - 40x2x150 cm, 60% offAdded: 3 October 2026No expiry date
Home Box
SAR 799.00SAR 1,999.00−60%
Home Box coupon BX15 — Cavon Seoul 1.6-meter Genuine Marble Top TV Unit for TVs up to 70-inch, 60% offAdded: 3 October 2026No expiry date
Home Box
SAR 299.00SAR 749.00−60%
Home Box coupon BX15 — Olivia Coffee Table with Shelf, 60% offAdded: 3 October 2026No expiry date
AlSaif Gallery
Up to 60% AlSaif coupon ASS32 — Winning Star brand offersAdded: 28 September 2026No expiry date
Home Box
SAR 399.00SAR 949.00−58%
Home Box coupon BX15 — Movo Polo 2-Door Bookcase, 58% offAdded: 3 October 2026No expiry date
Home Box
SAR 899.00SAR 2,089.00−57%
Home Box coupon BX15 — Arlington Marble Top TV Unit for TVs up to 65 inches, 57% offAdded: 3 October 2026No expiry date
Home Box
SAR 1,259.00SAR 2,939.00−57%
Home Box coupon BX15 — Roche 2-Seater Fabric Sofa, 57% offAdded: 3 October 2026No expiry date
Vogacloset
Up to 80% off Up to 80% off at Vogacloset with the codeAdded: 28 September 2026No expiry date
Vogacloset
Up to 80% off Up to 80% off at Vogacloset with the codeAdded: 21 August 2026No expiry date
AliExpress
35% Mibro Kids Smart Watch P6, 35% off with codeAdded: 27 September 2026Expires: 31 October 2026
Samsung
Up to 10% 5% off phones and tablets, 10% off TVs and appliances capped at SAR 400Added: 28 September 2026No expiry date
Noon
10% 10% back on a first order, capped at AED 50, then 5% capped at AED 10Added: 28 September 2026No expiry date
AlSaif Gallery
AlSaif coupon ASS32 — Winning Star 2L blender (ST-5905) at SAR 299Added: 7 October 2026No expiry date
AlSaif Gallery
AlSaif coupon ASS32 — Winning Star coffee grinder (ST-9710) at SAR 49Added: 7 October 2026No expiry date
AlSaif Gallery
AlSaif coupon ASS32 — Winning Star 3L stainless kettle (ST-6026) at SAR 119Added: 7 October 2026No expiry date
AlSaif Gallery
AlSaif coupon ASS32 — Winning Star upright vacuum (ST-5046) at SAR 499Added: 7 October 2026No expiry date
Samsung
Samsung 8kg inverter heat pump dryer DV80T7220BX, 50% offAdded: 24 September 2026No expiry date
Samsung
Samsung top mount freezer fridge 460L with Optimal Fresh Plus, 47% offAdded: 24 September 2026No expiry date
Samsung
Samsung RT7000K top freezer fridge 580L with Twin Cooling Plus, 49% offAdded: 24 September 2026No expiry date
Samsung
Bespoke AI Laundry Combo all in one, 25kg washer + 20kg dryer, 50% offAdded: 24 September 2026No expiry date
AliExpress
Choice: curated items with fast shipping & free returnsAdded: 21 August 2026No expiry date
Dr. Nutrition
Up to 10% 10% off vitamins, slimming, snacks and packages, 5% off protein and sports nutritionAdded: 28 September 2026No expiry date
White Friday is the Gulf's biggest shopping week of the year, the regional answer to Black Friday, named when Souq.com rebranded the sale for this market in 2014. Black Friday 2026 falls on Friday 27 November, and that is the week the Gulf's prices move: noon runs it as Yellow Friday, Amazon keeps the White Friday name, and the fashion, electronics and delivery apps push their deepest codes of the year around it. Most retailers start early, so the sale reads as a month rather than a day. This page tracks every White Friday code and deal we verify by hand, as they drop and through the week.
Stores to watch
Noon
The Gulf's homegrown everything store.
Amazon Saudi Arabia
Global selection, priced in riyals.
Namshi
The Gulf's fashion app of record.
SHEIN
Endless fashion at pocket-money prices.
Jarir Bookstore
Saudi Arabia's tech and books institution.
eXtra
The Kingdom's electronics megastore.
AliExpress
The world's bargain warehouse.
6thStreet
500+ brands, one fashion app.
Trendyol
Turkey's fashion giant, gone Gulf.
Home Box
Affordable furniture and home, made easy.
Crocs
Comfort-first clogs and sandals.
Sun & Sand Sports
The Gulf's sports megastore.
Level Shoes
The world's greatest shoe floor, online.
AlSaif Gallery
The Saudi kitchen's favourite store.
Jomla
Samsung
The brand that discounts on the page, not with a code.
KIKO Milano
Italian make-up, nail polish and skincare
Mumzworld
Everything mother and child, one basket.
Under Armour
Nice One
Saudi Arabia's beauty best-seller machine.
Vogacloset
Dr. Nutrition
H&M
Scandi style for the whole family.
R&B Fashion
Damas Jewellery
Questions & answers
When is White Friday 2026?
Black Friday 2026 falls on Friday 27 November, and White Friday is the Gulf's name for the same week. Gulf retailers usually open early: in past years noon and Amazon ran campaigns across several weeks of November, with the sharpest prices clustered around the Friday itself.
Is White Friday the same as Black Friday?
Yes, it is the regional name for it. Souq.com rebranded the sale in 2014 so it would not carry the word black, and the name stuck across the Gulf. Cyber Monday follows on Monday 30 November 2026.
Which stores run White Friday in the Gulf?
In past years: noon under its Yellow Friday name, Amazon in the UAE and Saudi Arabia, Namshi, SHEIN, Jarir, Extra, 6thStreet, AliExpress and Trendyol, plus most delivery apps. We name a store on this page only once we have verified one of its offers ourselves.
Are White Friday discounts real?
Mostly yes on electronics and fashion, but reference prices sometimes rise shortly before the sale, so a big percentage is not proof of a low price. Note what the items you want cost in October, and judge the sale week against that, not against the crossed-out figure.
How do I get the best price in the sale week?
Build the list before the week, not during it: the appliance, the phone upgrade, the school laptop. Compare the landed price, delivery and returns rather than the headline percentage, and apply a verified code at checkout, where the discount prints in front of you before you pay.
White Friday or 11.11, which is cheaper?
11.11 usually wins on AliExpress and cross-border finds; White Friday wins on local retailers with fast delivery. They sit about two weeks apart, so a planned buyer can watch both.
Does Amazon run White Friday in the Gulf?
Yes, and it is the retailer that kept the original name. Amazon.ae and Amazon.sa have run the sale under the White Friday banner since the Souq era, while noon runs the same window under its own Yellow Friday branding. The two overlap by design, because neither wants to be the shop that opened late. In practice that means the last week of November is a single Gulf-wide sale wearing two names, and the useful comparison is not which campaign sounds bigger but which one has your specific product cheaper on the day.
How long does White Friday actually last?
Longer than a Friday, and shorter than the marketing suggests. Gulf retailers have moved to opening the sale in the first half of November and running it into the following week, so the banner sits up for weeks. The prices do not behave the same way. The deepest cuts, and the stock that sells out, cluster tightly around the Friday and the weekend after it. Treat the early weeks as a chance to record the normal price of what you want, and the Friday itself as the moment to buy.
Should I buy now or wait for White Friday?
It depends on the category, not on the calendar. Large electronics, televisions, appliances and laptops genuinely reach their lowest price of the year in the sale week, so waiting pays if you can. Fast fashion, beauty and grocery are discounted so often that the sale adds little, and waiting mostly costs you the use of the thing. The one move that works in every category is to write down today's price for whatever you are considering. A price you recorded in September is the only reliable way to tell a real November cut from a number that went up first.